Discover Salford’s musical legacy with Echo Salford

Get ready to immerse yourself in Salford’s rich musical and cultural history with Echo Salford—the city’s first interactive augmented reality (AR) trail. Whether you’re a lifelong local or new to the area, this unique experience celebrates Salford’s iconic music scene, offering a fresh and inspiring way to explore the city.
What Is Echo Salford?
Made possible through The National Lottery Heritage Fund, Echo Salford is a groundbreaking AR experience that takes you on a journey across some of the city’s most legendary musical and cultural landmarks. With cameos from regional icons like Peter Hook, Maxine Peake, and John Cooper Clarke, this trail is a must for music lovers and cultural enthusiasts alike.
Where does the trail take you?
The trail begins at MediaCity, leading you through a series of iconic locations:
- Salford Lads Club: Explore its Edwardian elegance and the famed Smiths Room, a tribute to the legendary band.
- Islington Mill: Immerse yourself in Salford’s artistic hub, a creative epicenter for emerging talent.
- Maxwell Hall: A hidden gem brimming with cultural significance.
- The Kings Arms: End your journey at this historic pub, famous for its intimate gigs and theatrical performances.
Each location offers AR experiences that bring Salford’s vibrant musical and cultural past to life, alongside opportunities to view never-before-seen images, create musical content, and download exclusive memorabilia.
Interactive highlights
- Submit a Poem: Try your hand at poetry in the style of John Cooper Clarke at The Lowry. He’ll personally review submissions and award prizes!
- Listen and Learn: Enjoy commentary and stories from local legends and rising stars, including Priya Matharu and Cheddar Gorgeous.
- Create and Share: Capture your own musical creations along the way and take home digital souvenirs.
How to get started
- Download the Echo Salford App: Available for free on the App Store and Google Play.
- Plan Your Route: Follow the map to visit each location at your own pace.
- Launch AR Experiences: Use the app to unlock unique content and immerse yourself in Salford’s musical heritage.
Why Echo Salford is special
Echo Salford is more than just a trail—it’s a celebration of the city’s legacy and a bridge to its future. By sharing, uncovering, and restoring Salford’s musical heritage, the project supports new and future talent while providing opportunities for young media professionals to kick-start their careers.
Be part of the legacy
Whether you’re discovering Salford’s music scene for the first time or reliving its glory days, Echo Salford promises an unforgettable experience. Share your journey on social media using #EchoSalford and connect with others who are exploring the city’s incredible cultural footprint.
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