Lowry 25th anniversary programme announced

To celebrate its 25th anniversary, Lowry, the North West’s leading arts and culture institution, is launching a brand-new, free, immersive experience of L.S. Lowry’s ‘Going to the Match’.

Developed with world-renowned creative studio Layers of Reality, ‘LOWRY 360’ will fully surround audiences with the sights and sounds of Going to the Match, transporting them into the painting before they experience the original artwork firsthand.

Immersive experiences are a powerful way to introduce new audiences to the arts, but their cost can often be a barrier. To celebrate its anniversary, Lowry is making LOWRY 360 completely free - a special gift to ensure that everyone can enjoy this unique experience.

This ambitious and exciting new experience has been made possible thanks to incredible support from The Law Family Charitable Foundation.

LOWRY 360, which opens on Saturday 3 May, has been created by Layers of Reality, a creative studio pioneer in creating content for extended reality with memorable, meaningful and transformative experiences.

Among the most relevant productions of Layers of Reality are KLIMT, THE IMMERSIVE EXPERIENCE (with Exhibition Hub), Frida Kahlo, The life of a Myth (with Frida Kahlo Corp.), Dalí Cybernetic (with the Gala Salvador Dalí Foundation), Tutankhamun, the immersive experience and Jules Verne 200, some of which can be seen today around the world.

LOWRY 360 headlines a celebratory anniversary programme that combines high profile shows that will excite audiences with bold and adventurous productions, while a transformation of Lowry’s galleries and spaces will create a brand-new experience for visitors.

Gods of Salford - Reimagining Greek myths with a social impact

One of the most ambitious and standout shows of the anniversary programme is Gods of Salford, a Lowry commission from the award-winning Not Too Tame Theatre.

25 talented young people from Salford, many of whom come from challenging backgrounds and have experienced significant hardship, make up the cast and crew in this high-energy theatrical reimagining of Greek myths through the lens of Salford’s working-class spirit.

For these young creatives, Gods of Salford is more than just a performance; it’s an opportunity to gain industry experience, develop new skills, and carve out future pathways in the arts.

See full programme on Lowry 25 Programme website.

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