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Discover Salford - Cultural City

It's not just the atmosphere and excitement of being part of the crowd at a stadium sports match, it's the sense of belonging and feeling of pride that comes from supporting your club.

This passion is plain on match days at the AJ Bell Stadium, a state of the art venue embedded in the Salford community which is home to the Salford Red Devils. With the club's greatest Super League season behind it, they are freezing the price of 2018 season tickets at the 2017 Early Bird price so Salford fans can get their ticket at last season's price until Friday 3 November!

But being passionate about sport means more than just donning your favourite team's jersey and cheering on the match, it means becoming part of something bigger than ourselves, something that can be positive and uplifting.

Sports fans help make sports come alive but it's a two way street - the players need and love fans just like fans need and love their players! The Salford RLFC supporters club has recently relaunched to strengthen the voice of supporters and the links between the club, the game and the community it serves. Last year the Salford Red Devils even launched a junior devils supporters club where youngsters can get involved and benefit from exclusive perks.

Earlier this year, Swinton Lions produced a remarkable 150th anniversary book containing an illustrated club history and details of every single player. They are looking to welcome new members when they return to their home town, with plans agreed to construct a new community stadium at Agecroft within the next couple of years.

If rugby union is more your passion, Sale Sharks also play at the AJ Bell stadium, and like the Red Devils are keen to get more children and family out on the field. Their youth foundations are seen daily in schools, community groups and businesses delivering a multitude of projects.

Salfordians and tourists alike are passionate about Salford Lads Club, not just for its sports and music offer but its iconic status as an album backdrop for The Smiths.

A defining feature of football fans is their passion which is clearly evident with Manchester United legends Ryan Giggs, Paul Scholes, Nicky Butt, Gary and Phil Neville. The class of '92 have all invested in Salford City Football Club, whose Moor Lane home will soon benefit from a new stadium, named after a sponsorship deal with Peninsula, with capacity for 5,000 fans!

World famous Salfordian artist LS Lowry was passionate about sport, especially football. As with so many of his industrial landscapes, his football pictures were usually a composite of the actual and imaginary. Although his iconic painting, 'Going to the Match' depicted Burnden Park, home of Bolton Wanderers, a ground not far from where the artist lived, it was his vision of all football matches rather than depicting a particular one. The painting was loaned to Salford Museum and Art Gallery before the LS Lowry collection moved to The Lowry, the city's flagship arts venue located at Salford Quays.

Thousands of sporting enthusiasts race around The Quays in various events including the much loved Salford triathlon and make the most of activities at the Helly Hansen Watersports Centre.

The city is passionate about encouraging everyone to take part in sport as it helps us to get fit, stay healthy, learn new skills, have fun and connect with friends and our local community. To advance sports clubs in the city to develop and put people and communities in touch with Salford sports clubs, it has developed Salford Sports Network which is supported by Salford Community Leisure.

And did you know that there is a Sporting Memories Network especially dedicated to supporting older people living with dementia, depression and loneliness by helping them to recall memories of watching or playing sport. Tapping into their passion for sport helps them connect with others and reawaken positive thoughts. Connect with them on Facebook @smnmanchester.

But it's not just sport that the people of Salford are passionate about! The city is full of cultural and heritage gems which are enjoyed by thousands of local residents and visitors to the city.

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